D4.1 - DISSEMINATION, COMMUNICATION & MARKETING STRATEGY AND PLAN (Publishable Summary)

ICTFOOTPRINT.eu, as a Framework Initiative for Energy & Environmental Efficiency in the ICT Sector, aims at being the leading support project in Europe for the carbon footprint and energy consumption in the ICT sector. The calculation methodologies that the project will deliver are oriented primarily to ICT industry sector, covering ICT intensive SMEs and ICT suppliers, together with public administration and SDOs.

The purpose of this document is to outline the specific communication strategy that ICTFOOTPRINT should develop in order to maximizing the outreach, dissemination and exploitation impacts of the project during its duration and after its 36-months conclusion. A set of different communication activities for the various target audiences and their expected outcome is described.

The document is divided in specific activity sections. The KPIs are listed at the end of each activity section.

Section 1 is the introduction of ICTFOOTPRINT.eu, with an overview on the target stakeholders’ market, their challenges and the needs that stands below ICTFOOTPRINT.eu’s motivation.
Section 2 describes the project’s value proposition, what are the project benefits and drivers for the market.
Section 3 shows all the project’s actors that have an impact on the communication strategy
Section 4 states the general communication strategy that ICTFOOTPRINT.eu wants to develop during 36 months and its pillars, figures out the stakeholders and the main goals of the project.
Section 5 is where the communication strategy is carefully detailed in its single action, by communication channel and format.
Section 6 describes all the ICTFOOTPRINT.eu’s synergies related to relevant entities and organisation and previous or on-going EU projects developed on the same path.
·Section 7 shows the overall communication strategy roadmap for the three-year project duration, focusing a particular section on year 1 communication strategy. Complete explanation of each communication activity of the project. Beyond branding strategy and the description of the total amount of the communication channels used, the section addresses one by one the communication channel and activity aimed at the development of this particular communication strategy.
Section 8 presents the final communication strategy’s conclusions and highlights in brief the future steps that ICTFOOTPRINT.eu aims at developing at project’s end.