D4.1 - DISSEMINATION, COMMUNICATION & MARKETING STRATEGY AND PLAN (Publishable Summary)
ICTFOOTPRINT.eu, as a Framework Initiative for Energy & Environmental Efficiency in the ICT Sector, aims at being the leading support project in Europe for the carbon footprint and energy consumption in the ICT sector. The calculation methodologies that the project will deliver are oriented primarily to ICT industry sector, covering ICT intensive SMEs and ICT suppliers, together with public administration and SDOs. The purpose of this document is to outline the specific communication strategy that ICTFOOTPRINT should develop in order to maximizing the outreach, dissemination and exploitation impacts of the project during its duration and after its 36-months conclusion. A set of different communication activities for the various target audiences and their expected outcome is described.
The full report will be available as soon as the deliverable will be approved by the European Commission.