EnergieSchweiz - Switzerland
The campaign “Less power, more efficiency in server rooms and Datacenters” aims to draw IT operators' attention to the energy-saving potential in their Datacenters.
This is achieved through a direct marketing campaign, online assessments, a catalogue of measures, presentation of best practice examples as well as newsletters and networking events.
Being aware of the energy saving potential is the very first step in a process that may lead to actual savings when a Datacenter or the software running in it is updated or extended.
Of the 1200 IT operators that were called between June 2017 and March 2018, 60% agreed to being informed about the topics addressed by the campaign. 57% also agreed to fill out the short energy check that provides a first indication of the energy saving potential in their server room or Datacenter. However, so far only 200 have actually completed the survey.
All in all, the campaign has been received very well and the stakeholders are satisfied with the results.
Studies estimate the energy consumption of server rooms and Datacenters at 3% of the total energy consumption in Switzerland and the savings potential at 50%. Therefore, the Swiss Federal Office of Energy (SFOE) commissioned an awareness-raising campaign. Led by the Swiss Telecommunications Association, a team of Datacenters, direct marketing and communications experts created the campaign, which was started in June 2017. Green IT SIG played a central role by providing both expert knowledge as well as the assessment tool and catalogue of measures.
The campaign’s target audience is the 1200 IT operators in Switzerland that are responsible for server rooms and Datacenters with more than 10 and up to 500 servers. The campaign’s success is measured by how many operators agree to fill out the short online energy check, how many actually do so and how many agree to be on the mailing list for additional information.
The campaign is financed both by the SFOE as well as industry partners.
The IT operators that have not yet filled out the energy check will be contacted again with the hope that we will get additional completed surveys.